The Role of Personalization in Telemarketing Outreach

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Also, note that things can change from one mother’s day to another . So, you can also send an email to those who have initially opted out to find out if they’ll want to remain opted out or not . Offer free shipping consider this scenario: you just found the perfect product online . But when you get to the checkout page, you discover some additional fees, including shipping fees . Well, if you’re like other online shoppers, you’ll probably abandon your cart at this point .


That tells you shipping fees can be a real pain for online algeria email list shoppers who are looking to make their mother figures happy . Taking this pain away, even if it’s just for two days like everlane, can greatly increase their chances of buying from you . You can also use free shipping to increase your average order value . Consider setting a condition where shoppers can only enjoy free shipping when they’ve spent a particular amount . Consumers don’t mind spending more to meet this amount, as long as they get free shipping .


According to the national retail federation research mentioned earlier, one out of three shoppers prefers giving their mother figures a gift of experience on mother’s day . What this tells you is that beyond just gifting items, some customers want experiences that can help them create lasting memories with their moms . Why not suggest some experiences they can try out while highlighting the role your product or service plays in them? See this example from allset, a food pickup service .