What is a transmedia campaign?

sakibkhan22197 · Post by **sakibkhan22197** » Sat Jan 25, 2025 8:33 am

Transmedia communication has emerged as a new way of telling stories. A transmedia campaign is a campaign in which information about a brand is transmitted through different channels. But, unlike traditional campaigns, each channel is used to tell a part of the story. The message is adapted and all of them complement each other to create a message. Another characteristic of this type of campaign is interactivity with the public.

Thinking about a transmedia campaign is an excellent way to attract colombia email list and retain an audience, as well as to reinforce brand awareness. Through public interactivity, it seeks to tell a story. This proximity to the customer is what makes this type of campaign the perfect ally in B2C strategies.

Effective Transmedia Strategies
In this article we will see as an example some effective strategies:

1- Game of Thrones- 19 kingdoms

To launch the 4th season of Game of Thrones in Spain, Canal + set up a transmedia game that consisted of a battle on Twitter, in @19Reinos, to attack other Kingdoms or other families. The objective of the game was to work strategically with or against other users to build and improve the player's profile for battles against the Kingdoms.

In order to tell this story, Canal + started the campaign with the spot “Appearance” and ended with the crowning of the winner at an event. The reach of this campaign was more than 11,000 page views per week, 5,000 players and 16,000 interactions in each battle.

2- Fanta- Wild

The company wanted to launch a campaign that would reach young people. To do this, it created a scavenger hunt through social media and its website where participants could personalize their can, create their own community and meet YouTubers. To participate, players had to follow clues through social media.

This campaign managed to increase the brand's awareness and affinity with its consumers. They managed to become a trending topic on several occasions and created a unique experience for their target audience.