We tell you how Smarketing works

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Lead management is a task that is handled by both the Sales and Marketing Departments. The conversion of a lead, from the beginning until it becomes a client, is a process that is managed by both areas.

The Marketing team 's job is to capture potential clients, as well as to ensure that they are of high quality, while the Sales team is responsible for closing these leads. For this reason, it is vital that both areas work together to minimize possible failures in the process.

Although the main key is to set objectives hong kong email list appropriately , there are five essential issues that you have to put into practice:

First of all, you have to keep in mind something very simple, but not in all companies: the objectives have to be the same for both teams. It is very important to align both departments to achieve the company's ultimate goal.
Secondly, both the visit and lead objectives must be linked to sales quotas .
Thirdly, the objectives of both departments must be visible to both. This way, the entire process can be controlled and changes can be made in real time.
The fourth is to compensate for the shared objectives that both departments have managed to achieve,
The fifth is to never forget your buyer personas . Keep in mind that both marketing and sales communicate with them continuously. The greater your personalization capacity, the better your results will be.