We must be able to lead business results

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Marketing will drive business growth
It is no longer enough for the marketing team to focus on organizing events or generating assets for sales. Although these activities are relevant, the department is required to participate and anticipate business results .

The new marketing landscape is challenging

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Define strategies to achieve established objectives with an increasingly limited budget.
Have measurable elements (KPIs) that allow us to confirm that we are on the right track and pivot when necessary.
Being able to demonstrate it (dashboards with business KPIs indicators ).
It is no longer about taking responsibility for branding and supporting other departments, but about growing profitably and sustainably.

If we want to boost growth from Marketing, we will need:

Actively participate in defining business objectives.
Agree on business KPIs, reduce them to marketing objectives and marketing KPIs.
Define the strategy, aligning marketing objectives with those of the business.
Organize the marketing team, budget and hire the necessary tools.
Align marketing, sales and customer service.
Execute the strategy and manage internal and external resources.
Measure, analyze and rectify, optimizing implementation.
Present and communicate the results with metrics and storytelling.


Setting up High Performance Marketing Teams
Team organization is often a pending issue for marketing departments in germany email list B2B companies. Hiring the team and then making the plan is not the best option. We should first prepare the strategy and then think about the right team to carry it out. We should also think about how we are going to organize it.

It is essential to distribute roles and responsibilities ( accountability ), as well as to have a training plan for each person on the team. Likewise, having well-defined procedures and performance measurement systems will allow us to make a leap in quality in our work teams.

This marketing trend will allow us to have a united team focused on the objectives of the area (objectives aligned with the business) but, at the same time, with functions and tasks distributed independently. With the procedures and training necessary to carry out their tasks, and with clear specific objectives and KPIs.

In short, having the team focused on business objectives, planned and with the appropriate training and procedures to know what to do at all times (planning), how to do it (procedure) and why to do it (objectives).

These are the 6 marketing trends that 2025 will bring us, but we are sure that many more will emerge over the coming months. At Connext we will be keeping an eye on them to learn about them in detail and be able to implement them in our strategies.