The Future of Advertising in France: The Rise of Programmatic Video

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In 2023, advertising investments in programmatic video totaled €1.5 billion, with a growth forecast of +25% for this year.
In an ever-changing advertising landscape, programmatic video is positioning itself as a major driver of transformation in France.

In this article, we will explore in depth the new zealand email list emerging trends and the future of advertising in the country, highlighting the rapid rise of programmatic video and its impact on the French advertising market.


The meteoric growth of programmatic video in France
Programmatic video is experiencing exponential growth in France, driven by increasing consumption of online video content and increasing demand from advertisers for more targeted and effective advertising solutions.

This technology allows advertisers to deliver highly relevant video ads to their target audience, while optimizing the performance of their advertising campaigns through advanced targeting technologies and real-time data. These are effective campaigns capable of engaging a large audience across different channels.

In our programmatic agency , you have the possibility of making skippable or non-skippable video advertisements on Youtube for example, before or during a video.