The Psychology of Selling to Qualified Leads

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Decide your goalsyour email sequence should have a specific aim, . So make sure you know exactly why you are creating the email sequence before you . Move on to the next step. Use the examples in this article as inspiration, or . Head to our email workflow templates page to discover more about the kinds of sequences . You can set up. Set your triggeran email sequence starts when the subscriber takes an . Action that triggers it. With this in mind, you need to decide what will trigger .


Your workflow. Consider starting a sequence when someone: subscribes benin business email database to your listfills out a formdownloads . A lead magnetsign-ups for a free trialbuys a productclicks on a link in a previous . Emailreaches a particular date the key is to look for actions where it will be . Beneficial for the subscriber to receive targeted information. Check out this guide to learn about . The email automation triggers you can use to start your next sequence in mailerlite. Plan . Your emailsnow you need to decide which emails to include in your sequence.


The number . Of emails you include will depend on the type of email sequence you want to . Set up and your goal. For example, onboarding email sequences are typically quite long as . They have to include all the information people need to start using your product. But . An abandoned cart sequence will just have or emails that go out soon after the . Customer leaves checkout. Consider your email timingin most situations, your first email should go out . As soon as it is triggered. You can then use our delay feature to send .