A prospect starts going cold the moment after they've opted in.

[zakiyatasnim]

Remove subscribers who are not engaging with your emails - it is vital to your success. I use Getresponse (and have for 20 years!) and they make this easy.

It's one of those under-rated email marketing tactics.

Take a look at the statistics as each day goes by;

3 Email Follow Ups

Notice the how responsiveness drops off.

Open rates die.

Click through rates die.

This is why it's important to present your offer during the first email and any freebie you offer;

You may not get another chance to make a sale.

Okay, let's move onto...


Step 3. Be Direct, Open and Transparent
From the very first email I send in this sequence, I'm very clear with people about what is going to happen.

Email Marketing Warning

You don't want to give people nasty surprises;

Don't try and get people in by offering something totally morocco number data for free, without any mention of an offer, and then smack them over the head with a sales pitch.

Be upfront with your prospects.


And on the last freebie page I send them to in this sequence I even come right out and tell them not to buy the offer.

I say to them;

"Do not buy this, if you expect money to start spitting out of your computer automatically without you having to do anything."
"Don't buy this if you're scared of rolling up your sleeves and doing some hard work, or if you can't follow simple advice."

Email Follow Up Transparency

People respect transparency.

It's better to be totally upfront now, rather than tell partial truths and be hit with complaints, and refunds later.

This is especially important in how you communicate the sales email follow up sequence itself.

I'm very clear to prospects who subscribe for this campaign that there will be a series of free videos, but also that the free videos will come to an end.