Event Marketing – What is it? What is Event Marketing in B2B?
Chart – use of marketing communication tools by companies (2023 vs. 2022)
What are the most important business goals achieved through event marketing?
Achieving business goals as a result of event marketing activities
Chart – Achievement of business goals as a result of event marketing activities
What are the most common activities in the area of B2B event marketing and what functions do they fulfill?
1. Industry conferences and congresses
2. Fairs and exhibitions
3. Thematic workshops
4. Networking meetings
5. Webinars
6. Practical training and certification programs
7. Exclusive meetings for key clients (VIP events)
Which B2B events are usually organized in-person and which are organized online?
1. Stationary B2B events
2. Online B2B events
3. Hybrid B2B events
The most important features and differences viber data between the various forms of promotional events:
The growing importance of traditional events
Table – Planned event formats: 2024 vs. 2023 among companies planning to use event marketing activities
How does B2B event marketing support promotion abroad and create opportunities for export expansion?
1. Building international brand recognition
2. Establishing relationships with local partners abroad
3. Analysis and knowledge of local markets
4. Promoting products and innovations on a global scale
5. Increasing brand trust
6. Flexibility and scalability of virtual events
How do B2B marketing events help generate sales opportunities?
1. Preparation before the event
2. Active participation during the event
3. Generating sales opportunities during the event
4. Post-event activities
5. Measurement and analysis of results
Is event marketing in B2B an effective promotional medium?
Summary