Improve your search campaign settings

[mehadihasan123456]

We carefully studied the reports in the advertising account. To increase conversion and reduce the cost per click, we did the following:

compiled a list of negative words and disabled them;
uploaded new semantics to expand existing campaigns and increase reach;
added new keywords based on the report of search queries that generated transactions;
Adjusted profitability metrics in the bidding strategy to scale results and increase profitability.
Step 2: Launch Google Display Network Campaigns
Our main goal was to reach a cold audience and thus china email list expand our reach and increase brand awareness.

First of all, we added targeting to our own audience and look a like based on the customer base.

Step 3: Setting up Shopping Campaigns
For this, we used Google Merchant Center. We were helped by specialists who worked on the site itself. They uploaded a file with a data feed, which we used in the advertising account. We also connected programs for working with trading campaigns, turned on automatic attribute updates and automatic image improvement.