What types of push notifications are there?

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Technically, push notifications are divided into browser and mobile. The former come only from sites where the user has subscribed to the mailing list. The latter come from applications. The operating principle of browser and desktop notifications is essentially the same.

Much more significant is the division by types:

Content notifications . They inform about important news and events, talk about products and services, and convey other information to the recipient that may be relevant to them. Such pushes return a person to the site or application.
Transactional notifications . Notify in real time about changes in the saudi arabia email list order status, inform about successful payment, and also serve as a reminder about other organizational issues.
Trigger notifications are messages that are closely related to the user and their actions. For example, gratitude for an order, an offer to buy related products to the one just purchased, a reminder about an abandoned cart, and so on.
The effectiveness of push notifications largely depends on what type of notifications, for what purpose and for what audience you use. Therefore, your target audience needs to be carefully analyzed and segmented.