Artem Mikhaylin, an analyst at Veles Capital

[tanjimajuha20]

"Goodt's revenue for 2021 amounted to RUB 277.2 million, and net profit was RUB 141.3 million. The deal value could reach RUB 0.5-1 billion," estimates Vladimir Chernov, analyst at Freedom Finance Global. "By selling only a 25% stake in the company, Lanit retains a controlling stake and management rights, while receiving investments in business development. I believe that VK has good prospects for taking a significant share of the HR Tech market in Russia. The HR Tech market is small, and VK is buying a fairly experienced and significant player in it. Goodt has been operating in this market for 15 years and has sweden cell phone number list experience cooperating with the government - the Ministry of Education, the Department of City Property of the City of Moscow, Rusnano, etc."

believes that the sale of a minority stake in the company is primarily related to partnership. "For Lanit, this is a way to attract another major player with a large media resource, access to a huge audience and experience in developing projects in the HR sphere to the project. For VK, the risks are lower without control. The group has previously tried to develop the VK Work service, but it had to be closed due to the lack of great success. The HR market in Russia is still in a transitional stage, gradually flowing from offline to online. There is noticeable competition and a clearly defined leader in the person of HeadHunter. In general, the market is not small, we are talking about tens of billions of rubles. Its volume is quite sufficient for all large IT companies in the country to want to work in it and take leadership positions. Considering that the transition to online continues, at least the online component will grow at an accelerated pace and has good prospects," he is sure.

Lyudmila Bogatyreva, head of the digital solutions department at the Polylog agency and developer of Polycode, noted that the Russian HR Tech market has high capitalization and is saturated in terms of competition. "In 2021, funding for projects in this segment increased ninefold and exceeded $26 million. We already have successfully functioning domestic solutions that automate the full HR cycle: from posting a vacancy to dismissing an employee. One of the most famous Russian products was created by Sber - this is the Pulse solution, designed to replace SAP SuccesFactors. Most likely, the Pulse team will actively introduce this product to the entire market, not limited to the company's contour. "Functionally", it is already being caught up by Websoft, Mirapolis, Skilazz. VK HR Tech products have potential in the Russian market. However, we see that they do not declare such an important function as automation of recruiting processes - integration with employee selection services (HeadHunter, SuperJob, etc.), automation of candidate selection and interaction with them until the employee is already working in the company, there is no candidate funnel, etc. Despite this, VK's chances to take the segment significant share are high. At the very least, this is due to the fact that the niche was vacated by foreign IT companies that left the Russian market. HR solutions were available from SAP, Oracle and other giants of the IT industry," commented Lyudmila Bogatyreva .