Must-have editorial plan – this should not be missing from any content plan

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Content: (working) title and topic
Publishing platform/channel, e.g. website, blog, TikTok, Youtube
Format, e.g. blog article, white paper, video/reel, Instagram carousel posts, webinar
release date
responsible persons
Status: e.g. idea, in progress, in correction, published
additions to your editorial plan
Goal : Do you want to achieve as many likes, unique visits or other performance values ​​/ KPIs as possible with your content? Or push your company brand ? Your content creation should definitely follow an overarching strategy . Record your goals to better keep an eye on the direction and success of your marketing measures .
Main keyword : Do you want to create an editorial plan for a blog and create search engine optimized content (SEO) to get higher up on Google ? Then the main keyword should not be missing from the content of your content plan.
Target group of the publication: Write down which people or milieu you want to address. Tip: Instead of working with traditional target groups, we south africa cell phone number list recommend that you work with personas , i.e. fictitious customers/readers. You can then visualize these for your posting or article and address them specifically . This is particularly useful if you are using different channels for your strategy and/or are running a large campaign: you will want to reach people at different stages of interest in your product/service . To ensure that everything doesn't become a one-size-fits-all, a target persona is a great advantage here.
Brainstorming options , possibly separated from the fixed topics, for example on a second Excel sheet:
Collect keywords with potential and record SEO topics (blogs, landing pages)
Calendars with important and strange "holidays" are particularly suitable for social media content planning and inspire out-of-the-box ideas. For example, a picture/reel of the office dog on "World Dog Day" is ideal for presenting your company as employee- and animal-friendly. From industry events , the start of the Christmas season (which is quite early in some industries) to the cinema release of the next Disney blockbuster, write down which events are important for your target group.