Social networks are already a primary channel for companies
Online commerce has changed the way of selling as well as the important points in the market such as: customer experience, purchasing experience, the business sector, quality of service, shipping and receiving the order in perfect condition, among others.
Social media allows you to reach out to all the users who have visited your online store or made a purchase. But selling just anything is not enough.
Social media algorithms, which are constantly updated and improved, allow you to return to those users who have visited your e-commerce site, find out which products they are most interested in, which section the user was interested in, the reasons why they did not buy, whether they used the shopping cart option or whether they started a payment.
A wide range of possibilities where you can go from reaching everyone to reaching ONLY potential users. The key is to communicate only to your potential audience.
You will be able to break down a segmentation area code malaysia list by lifestyle, consumption habits, browsing habits, from which device, if it was done with Wi-Fi and in which sector they work, among many others. This will allow you to increase the profitability of actions on Social Networks.
After processing and analyzing all the information, it allows you to clone the customer to search for new ones: by interests, purchasing and browsing habits, age, sex and geolocation, among others. All these tools will allow you to scale your business.
If your consumer is on social media, you will invest in this channel to reach them and promote sales.
Active users on social networks
-Facebook: 2.196 million active users
-Instagram: 1 billion active users
-Twitter: 336 million active users
-Pinterest: 200 million active users
-Linkedin: 294 million active users
Source: Social media statistics July 2018: Facebook, Twitter, Instagram, YouTube, LinkedIn, Whatsapp and other users; Mejía Llanos, JC, consultant and speaker on digital marketing and social media.
Are there still companies that believe they do not need to have a presence on Social Networks?
One of the most relevant developments in online shopping has been the advancement of mobile technology itself. The ease of connection that we have at any time and in any place. This diversifies the way in which the consumer knows a brand and interacts with it.
«77% have purchased from a smartphone or tablet»
Annual mobile marketing study 2017, iabSpain (2017)
Selling on social media requires good strategic planning and communication in line with brand values.
This isn't the United States, constantly pushing sales is not good. It is recommended to communicate the values that the brand agrees with, the degree of responsibility, etc. So brand values must be respected to distinguish yourself from others.