For developers: how to increase advertising efficiency and achieve growth in key indicators in a month

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Content
Result
The advertising agency Artox Media Digital Group used the CoMagic service to find the most effective sources for promoting the residential complex "Malakhovsky Kvartal". In a month, the agency managed to test and implement new lead generation tools and improve key indicators - cost and number of leads.

Client
Residential complex "Malakhovsky Quarter" is a new telegram brazil amateur project of the "comfort" class, located in the Lyubertsy district of the Moscow region.

Agency tasks


Optimize your advertising budget.
Implement new lead generation tools.
Get more targeted calls to your company.
What products did CoMagic use?
Call tracking
Lead Generator
Online consultant
Sitephone
Integration with Google Analytics
Integration with Yandex.Direct
Google Ads Integration
Integration with Yandex.Metrica
We found the most converting advertising channels
Connecting dynamic call tracking allowed us to determine the effectiveness of each advertisement. The End-to-End Analytics report showed how much money was spent on advertising and how many target calls were received.


Conversion statistics were conveniently tracked by specialists in Google Analytics. Data on achieved goals (calls) was transferred here from CoMagic. Here they were compared with data on traffic sources and visitor actions.


The integration of CoMagic with Google Analytics also allowed the transfer of statistics on expenses and calls to the OWOX service. It automatically generated a report for the developer's team so that it would be possible to monitor the agency's performance online and forecast expenses and income from advertising for the near future.


At the end of the month, the agency provided the client with a detailed report in Excel, which, in addition to the results achieved, provided comments on the work done: what tasks and for what reason could not be solved, what new marketing tools were introduced, how to improve the results next month, etc.


Assessed the quality of leads
After identifying the sources that generate the most calls, it was time to evaluate the quality of those calls. To do this, the agency's specialists began listening to and tagging calls.


Karina Voronkova, Internet advertising specialist at Artox Media Digital Group

Our agency receives a reward for targeted leads — initial calls on the issue of buying apartments. Repeated calls, spam and requests from existing clients (who have already bought an apartment, but contacted us with some questions) are not taken into account.

To evaluate a target call, our employees listen to phone conversations with clients in the CoMagic personal account. Each call is tagged accordingly - "targeted", "non-targeted", "spam" or "repeat call".

Tagging made it possible to determine which advertising channels generate more targeted calls.

Also, together with the CoMagic support service, the agency's specialists blocked the numbers from which spam was received. All this allowed to minimize the number of unwanted calls to the sales department of the Malakhovsky residential complex and make the analytics more accurate.