Tracking assisted conversions

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Content
New functionality
The new report shows how many requests a particular channel brings as an auxiliary (associated) channel compared to the standard attribution model (according to Last Interaction). Now you can assess how an advertising channel indirectly affects requests and sales and what risks can be expected if it is disabled.

New functionality
The Associated Conversions report is available in your personal account in the new Attribution Tools section.


The Assisted Conversions report graph is a bar chart with two data series:


Associated requests - the number of requests that the telegram dating philippines channel additionally brought in the context of the first dimension in the report,
Direct hits - the number of hits that the channel generated as the Last Interaction across the first dimension in the report.
Comparing this data gives an understanding of how many requests the channel brings in auxiliary.

The graph can be configured in terms of certain dimensions. For example, keyword, ad, UTM tag, channel, etc. This will help you see the contribution of the traffic source to the number of hits.


The report can display columns by the number of transactions, revenue, and sales by funnel (available when connecting the Sales Funnels module). This helps answer questions like:

How many Deals does the channel bring in auxiliary sales funnels?
What number of sales did the auxiliary channel lead to in terms of Sales Funnels?
What revenue does the channel generate in ancillary terms, broken down by Sales Funnels?

The data in the report depends on the user's access rights to the site and advertising campaigns. If there is no access to the Advertising Campaign, then there is no access to the sessions of this advertising campaign and the requests that were associated with it.