Although Google does not provide any options to optimize for search partners, you can still optimize using a number of methods.
Look at keyword type: are you using broad match or phrase match? Splitting two campaigns by keyword type can influence results for search partners, possibly broad match is the reason the results are being influenced.
Segment devices: Search partners may perform better on mobile than on PC, so creating different campaigns per device can help you achieve better results.
Duplicate the search partners campaign email list b2b with a lower bid: Create a second search partners campaign and set it to not return results on the search network.
So, do you choose to include or exclude search partners in your campaign? Whether you use search partners or not. It's all about getting the best results for your search campaigns.
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