The implementation of this opportunity

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However, runs into two problems. The first is that for the efficient production of small-scale products to satisfy niche or highly differentiated demand, it is necessary to master the art of prompt application of technological and organizational innovations in business. Perhaps this problem can be solved, or at least its solution made easier, by directing part of the state's modernization and innovation efforts (Skolkovo and the like) in the right direction. Well, at least over the past three years, not only the top officials of the state, but also vice-governors have learned to speak confidently and without hesitation about the need for innovation.

The second problem is both simpler and more complex. In order morocco cell phone number list to promptly satisfy rapidly changing and highly differentiated consumer demand with the help of modern technologies and management innovations, this demand must first be learned to be identified and assessed. Specifically identified, and not formed with the help of “carpet bombing” of massive advertising, rabid PR and celebrities paid for decades in advance.

It is simpler because nothing needs to be invented. Research technologies and methods are known and have been developed for 5-7 decades. The most fashionable ones have been developed for the last 5-7 years. And they are relatively inexpensive. Investments in understanding the market, in marketing research in absolute figures around the world are an order of magnitude less than investments in advertising in the media.

It is more difficult because the problem is not technological, but mental. Well, Russian medium-sized businesses do not understand why these market studies are needed! And they do not particularly want to understand. They do not understand how all these studies can help them make the most important decisions on the market. And they do not particularly want to figure it out. They do not trust, they do not like... And by and large, there is no one to solve this problem.