Digital Marketing Statistics and Trends for 2025

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Global Digital Advertising Market: Forecasted to reach $843 billion in 2025. Some projections even go beyond $1.1 trillion by 2030.
Mobile Dominance: Mobile devices are expected to account for approximately 70% of total ad spending by 2028 and already contribute to over 63% of all website traffic.
Video Marketing Power: Video is projected to make up 82.5% of global internet traffic in 2025.
90% of video marketers say video has helped them generate leads.

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Social Media Engagement: There are over 5.22 billion social media users worldwide, representing 63.8% of the global population.
The global market value of influencer marketing is set to reach a record high of $23.6 billion in 2025.
93% of internet users are on social media.

Email Marketing ROI: Email marketing continues to offer a high return on investment, with some sources claiming an average ROI of $36 to $42 for every $1 spent.
SEO Remains Crucial:
93% of online interactions begin with a search engine.
Ranking in the top position on Google can result in approximately 39.8% of all organic clicks.

Less than 1% of searchers go to the second page of Google results.
Content Marketing Growth: The global revenue of the content marketing industry is estimated to be $94 billion in 2025 and is expected to grow by 10.4% in 2026.
84% of B2B marketers report success in creating brand awareness through content marketing.
AI in Marketing: Companies leveraging AI in their SEO strategies have seen a 30% improvement in search engine rankings within six months.
Key Digital Marketing Trends for 2025: