SMM: the intricacies of promotion in social networks

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Social networks are not only posts about cats, advice and aphorisms. They are also effective platforms for sales, and this applies to almost any type and scale of business. SMM deals with promotion in social networks.

Contact Fractus and order the service.

What is SMM
Social media marketing or SMM is a type of internet marketing that promotes products on social platforms: attracts an audience and sells.

Statistics say that more than 90% of young people follow angola email list 276670 contact leads companies' activities via social networks. And the number of users is only growing every year. That's why it's quite easy for companies to find their target audience here, especially since it's easy to segment. This approach is part of targeted promotion (displaying ads not to everyone, but only to the target audience).

What is SMM

How else to interact with users
In addition to the fact that social networks introduce consumers to a brand and form their loyal attitude, they also create a community, engage customers (through promotions, discussions, surveys, contests), work with objections, communication, respond to news events, the opportunity to conduct effective analysis, and collect a customer base.

Promotion platforms
The most popular social networks are Facebook and Instagram. However, Twitter, Pinterest, LinkedIn, Youtube, Reddit, TikTok and others are also popular. Each of them has its own specifics and followers, and the business niche determines which platform to choose for promotion.

Social Media Marketing Strategy
Without a strategy, there is a risk of reaching a dead end. Carefully developed, it shows the goals and ways to achieve them. It includes:

analysis of the company's activities in social networks (if any) or in general;
analysis of competitors' activities;
a thorough portrait of the potential client (who he is, what his needs, interests are, etc.);
creating a unique selling proposition;
selection of a relevant site;
definition of the format of content presentation (text, graphic, photo or video);
selection of tools for assessing the effectiveness of SMM activities.
Ways to promote a page
Content marketing . Publication of relevant and interesting content for consumers, which occurs on a regular basis. Advertising posts can be diluted with regular non-advertising posts that are useful for users: educational or entertaining. A little creativity, and there is a chance that the content will become viral - so exciting that users will share it at the speed of a virus. And this applies not only to entertainment information, but to any other.
Targeted advertising . This type of SMM promotion broadcasts advertising only to its target audience. It is selected based on the data that users provide on social networks: (age, gender, location, interests, etc.).
Advertising in communities . This is the placement of company posts and messages in the feed of other thematic communities, attracting influencers - opinion leaders and bloggers - to promote.
Ways to promote a page

Services from Fractus
Order professional company promotion in social networks from us! This is the use of the platform's capabilities to the full, which will lead to an influx of customers and much-desired sales.

The work is comprehensive, it includes: developing a strategy personally for the business that has applied, drawing up a portrait of the target audience, choosing a social network, creating a variety of content and maintaining a page. Contact us! Users have been waiting for your offers!

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