This is how hairdresser Melissa Maloney, who has country email list her salon in New York, also created her first reel:
Melissa Maloney
2. Showcase your products – a unique opportunity to showcase your products in a fun and creative way. Cream posts in your Instagram gallery tend to have the least engagement and reach. So showcase your products differently!
Dedoles, for example, presents its products in a very playful and creative way. Of course, they are not creams or face masks, but slippers and socks. But it is certainly a good inspiration for how to show what you would like to sell to people.
Dedoles as inspiration
Remember that Instagram is a game.
Don't be afraid of it and just post something - the sooner the better! It doesn't have to be super professional and starched, it's about fun content. People focus more on the content of the video than its form - don't focus too much on the production of the video, the idea is more important.The future of Instagram reels
It is very likely that reels will soon be available to everyone who has Instagram in Slovakia and the Czech Republic.
You may know that the already familiar format – Instagram stories – has been around since 2016. At that time, they were used by around 150 million users worldwide. Today, 4 years after their launch, stories are used by more than 500 million people worldwide every day! If reels follow the growth of Instagram stories, it is possible that in a few years a very large number of people (and brands) will be using reels as their favorite communication format.
Therefore, it is definitely a good idea not to be afraid and try reels as soon as possible, it is important not to miss the train, because then it will be much harder to catch up with the competition. If you are still not on Instagram, you are missing out on a large number of potential clients, but especially on advertising space where you can spread the good name of your business. Read the article – Social networks that you cannot miss .
Influencers and brands around the world are already starting to use reels as a way to promote products, and that's just the beginning. Right now, you can only add text, gifs, and stickers to reels, but as users become more familiar with the format, Instagram will likely release more features like product tags and swipe-up links.
If you use Instagram, you've probably seen an ad pop up in your stories. The same thing probably happens with reels. Well, it can either be your own ad or you can get creative and use reels to showcase your services, or it can be a collaboration with an influencer.
You'll also be able to get to know your audience better. Currently, you only see the number of views, likes, and comments in reels statistics. Over time, you may also be able to see how many seconds users watched, whether they finished watching, whether they saved your reels, forwarded them, and so on.
Anyway, it doesn't matter if you're a hairdresser, beautician or have a tattoo parlor, it's a space where you can present yourself creatively. You have nothing to lose, only to gain. So go ahead.