What type of communication works best today? What are the marketing levers that are best (not) to use? And what do consumers look for in today's tourism services?
We will also see how the Bigs in the tourism sector have resisted the market collapse during the border closures and what strategies they have adopted to remain more than operational.
In short, you are about to read the guide to the new tourism marketing .
That marketing which, to be honest, also hits us at Marketers hard…
In fact, we are a company where we all work completely remotely, constantly traveling the world, computer in hand.
And who better than a travel-minded marketing company to talk to you about what works best in the travel market today. Right?
So let's go.
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Introduction to tourism marketing: what it is, what it is for and what it leverages
You may have been looking for a hotel in that city you like so much, right?
Or a holiday destination to enjoy with friends belgium telegram mobile phone number list and family. Maybe a sporting experience in that magical natural park…
Now, each of these research intentions is the reason for the existence of tourism marketing .
In practice, in fact, the main tasks of experts in this type of marketing consist of developing communications , testing strategies and implementing the channels necessary to best advertise a trip, a facility or a tourist experience.
The new tourism marketing: how to sell trips after the pandemic (the strategies of the Big) 1
There is plenty of room for more vertical specializations, of course, as in every market niche where marketing is applied.