Lazy loading is a new technique in web design that refers to the postponement of content that is not critical or not visible. It is very useful for SEO, that is why at Posicionamiento Web Salamanca we tell you how to implement lazy loading to optimize your website . Keep reading and learn more.
What is lazy loading?
Normally, when a user visits a website, all the content on that page is downloaded and viewed at once. This allows the browser to cache the page, although it is not a guarantee that the user will see all the content. For example, if a website has a photo gallery, all the photos are downloaded, even if the user does not end up viewing them. This results in a loss of memory and bandwidth.
Instead of having everything load at once, there is an option called lazy loading. This allows content to load as the user goes to the parts of the page that require it.
Google explains that lazy loading “defers the loading of non-critical resources to page load time.” These resources are loaded when they are needed. They indicate that images that are considered non-critical are those that are off-screen.
It is considered a good practice, although if not implemented correctly it can end up hiding important content from Google.
You've probably already encountered more than one site with lazy loading cambodia telegram lead you didn't notice it. You see it when you arrive at a site and scroll down, then you see how the image doesn't load instantly, but you do see the box and you know there's an image there. And suddenly the final image appears.
Benefits of lazy loading
Lazy loading is part of the technical SEO optimization that you can implement on your website and that brings many benefits.
It strikes a balance between delivering optimized content and streamlining the final user experience.
Users connect to content faster because only a portion of the content needs to be downloaded when the user opens it.
Businesses achieve higher customer retention because content loads slowly. This reduces the chance of a person leaving the website.
Businesses see lower resource costs because content is only delivered when they need it.
Caching data reduces requests and improves loading times . But this must be done properly so that there is not too much cached content and you end up with errors.
The page size is much smaller , therefore it takes less time to download. This is ideal for sites where mobile connections are very slow.
You avoid wasting user data. This is especially important when there are slow connections.
By not loading images immediately, users save battery, time and resources.
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Does lazy loading make a difference?
The truth is yes. Because as we already mentioned , it improves loading times , and by reducing these you can have better conversion rates and more clicks. In addition, by reducing the size of the sites, fewer requests are made, which also means faster site speed.
By lightening the load, the content will be displayed faster. And it is known that loading times are a key point to be in the top positions on Google. Of course, this should not be the only action, you should carry out different tasks to optimize loading times.
Remember that a slow site can cause frustration among visitors. A well-designed website should be both easy to use and fast. This way, the traffic you get will stay and you won't lose it.
How to implement lazy loading to optimize your website
There are several ways to implement lazy loading to optimize your website, here we will mention a few:
Lazy loading of images and videos in WordPress
To implement lazy loading in WordPress you can use the plugins BJ Lazy Load, Lazy Load XT, A3 Lazy Load and Lazy Load. Each one offers certain features, you can try several and see which one works best for you according to the results you expect.
BJ Lazy Load – It’s very easy to install and configure. It has the options you’ll need set up by default. The plugin replaces post images, thumbnails, and frames with a placeholder and loads the content as the visitor scrolls. It also works with text widgets, as well as YouTube and Vimeo videos.
Lazy Load XT: Although it has not been updated recently, the plugin, in addition to helping you with the lazy loading of images and videos, helps you to minimize JavaScript, CSS, load catalogs using Cloudflare CDN and move scripts to the footer.