To give you some examples, each episode starts with a question, like:
Why do we kiss?
Why do we forget our dreams as soon as we wake up?
Why aren’t porcini mushrooms grown?
Is being vegan really good for the planet?
With this format, Gianpiero now has over 720 episodes and is constantly at the top of the rankings of the most listened to podcasts in Italy, with about 60 thousand followers on Spotify and more than 1 million total listens.
The reason for its great success lies in its ability to address, in a light-hearted, yet respectful and precise manner, very varied and general interest topics.
And it is precisely on this playing field that the collaboration with Enel was born.
The Italian multinational energy company contacted VOIS to create brazil telegram users mobile phone number list a show in which the topic of electrification was explained.
To do so, the friends of VOIS involved Gianpiero Kesten of “Cose Molto Umane”, who is a black belt in explaining complex topics well.
They then inserted into his podcast a cycle entitled “Cose Molto Elettrificate”, consisting of 6 episodes – precisely made in collaboration with Enel – to explain the electrification process.
This cycle is an example of a “Branded Series”, which managed to collect over 100 thousand listeners in just under two months from the publication of the first episode.
And it has even proven to be an effective tool in reaching not only a large portion of the target audience (25-34 years), but also in debunking the myths that often circulate about the world of electrification.
A double advantage in terms of both quantity and quality for the brand sponsor.
“Dario Vignali Podcast” by Dario Vignali and “Yoga with Denise” by Denise Dellagiacoma
As seen with Michelle Obama, it is inevitable to make a connection between the Branded Podcasts linked to a company and those linked to a personal brand.
After all, a successful company is often born or grows exponentially starting from one or more personal brands linked to it.
With the same reasoning and with the intent of exploiting our content as much as possible, even in Marketers we manage podcasts that we could strategically define as “Branded” but which are linked to specific personal brands.