The end of the year is approaching and it's time to start paying attention to the strategies you want to put into practice, as well as the updates. Find out what the social media marketing trends will be for 2023 , new platforms, multisensory content and immersive experiences are some of them. Keep reading!
What will set trends according to Hootsuite
Hootsuite recently published its Social Media Trends study , where it talks about the future of social media marketing , social media commerce and social media service .
The study identifies some main trends, which are:
Small businesses work with content creators.
Budgets become more important, and return on investment (ROI) analysis is considered more necessary.
Content must be adapted to each platform.
Social commerce is struggling to grow due to a lack of trust.
Social search optimization becomes more important.
Improve customer service focus digitally.
via GIPHY
Social Media Marketing Trends 2023
Among the trends in social media marketing we canada telegram data mention the following for next year 2023:
Audio social media will continue to grow
In recent years, platforms have grown towards video-based content, but the role of audio in social media is rapidly changing.
For example, Twitter has voice tweets and spaces, while LinkedIn has audio events.
Audio marketing is also gaining importance in the Metaverse. And it is also important in video elements, such as Instagram Reels.
Authenticity will be key
Video content also ties into this, and has been trending in recent years. It's due to users' need to see authenticity in brands' posts .
Overly edited images and overly prepared videos are left aside, and more preference is given to authenticity. A good community manager can help you with this .
TikTok has been a key social network for this trend, as has Be Real, a social network founded in 2020, but which has grown a lot in 2022. People are looking for content with fewer filters and content that relates more to them. This is in addition to the traditional filter-filled content on Instagram.
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Instagram Candid is also expected to be launched, which will send notifications to users at any time asking them to take a photo with both cameras. TikTok Now will also send this notification, but in addition to photos, it will also have videos. Both platforms are clearly copying BeReal.
Short videos
One of the social media marketing trends of 2022, YouTube remains the king in the video space. This type of content is a key part of any marketing strategy, it is used on all the major platforms, such as Facebook, TikTok, Twitter, LinkedIn, and of course, Instagram.
But TikTok is the one that has set the trend in the use of short videos, it is a phenomenon that reaches more the generation Z, that is, the younger audiences. But it does not mean that they are the only ones who like short audiovisuals.
The great advantage of short videos is that they are easy to create and very cheap.
Instagram Reels are a testament to the growth of short videos.
Influencer marketing
This remains one of the social media marketing trends for 2023, although it has changed over the past few years. Some people talk about micro-influencers or nano-influencers, who have less than 10 thousand followers.
Hootsuite's study explains that most small businesses do not work with influencers, the main barrier to this being prices. In this case, to get influencers you should do your research and monitor relevant conversations in your industry.
Hootsuite recommends looking for creators who can collaborate with you to create relevant content that drives conversions.
Your followers can also be influencers, another of the social media strategies for 2023 involves using user-generated content (UGC). This helps you create a direct connection with your consumers and build a sense of credibility.
Remember to reward those consumers who create content about your brand.