App stores are known to rank apps

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User engagement will be a major trend and a major focus for many developers this year, as they recognize the significant importance this can have beyond just keeping people coming back. that are liked the longest and prioritize them in the lists they create. They typically take engagement into account through metrics like retention and session length. Video is also expected to have a significant impact on ASO in 2024, with a favorable shift towards this type of content. We’ve seen it on social media, but people want video content whenever they can.


This includes when it comes to getting a feel for what australia email list an app has to offer them. With people looking at the UX that can be offered and seeing it displayed, app stores have started to rank those that showcase it higher in recent years. Localization cannot be underestimated when it comes to ASO strategies. Apps localized in foreign languages ​​will have a better chance of being successful in terms of positioning, as they will be more accessible to international markets. If the app has not been localized, it is likely not going to work.


Finally, there has been an emphasis in recent years on the importance of ratings and reviews, with app stores taking these into account when ranking apps in their stores. Apps that are able to receive positive ratings and reviews will generally be pushed forward and ranked higher as the ASO will recognize that it is something that others might like. According to a survey conducted in 2023, about 79% of users will check the ratings and reviews of an app before downloading it. With so many more apps available in 2024, it is likely that even more people will check these things.