So if you want to reach a relevant audience searching for a brand, service, or product similar to yours, Instagram SEO is the best practice for you. What are the SEO ranking factors on Instagram? SEO is the right blend of art and science; Instagram SEO is not that different. However, some SEO ranking factors help search bots understand what content should be provided in search answers. Below, we have listed some Instagram. SEO Ranking Factors on Instagram 1. Search text It’s no surprise that what a user types into Instagram’s search bar is the most important thing.
Depending on the search terms, Instagram looks for relevant india email list usernames, bios, captions, hashtags, and locations. 2. User activity The next ranking factor for social media SEO is user activity. This includes hashtags and accounts the user has followed and interacted with. If the user is interested in one post over another, it will be prioritized in the search results. Accounts and hashtags that users interact with rank higher than those that don’t. Sometimes, mutual connections also make a difference based on the accounts you’re already connected to. 3. Popularity Signs Content that is already popular is more likely to rank higher in search results.
Popularity is specified using signals such as the number of clicks, likes, shares, and followers on a particular post. When there are highly relevant results for a search term, it becomes a popular competition. Clicks, likes, shares, and followers on an account and posts influence the search ranking. Best Practices to Improve Instagram SEO I hope you have understood the factors that influence your ranking on Instagram. Now it is time to familiarize yourself with the techniques that will help you improve your ranking. Here are some practical and effective practices that you should apply to improve your visibility on Instagram search results.