you can see that our three conversion actions

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Conversion actions should be assigned to conversion categories to make tracking conversions easier. Add a new conversion action to track each conversion. When you create a new conversion action, you can select which category it should belong to. Always choose the one that best fits your overall category, but don't worry if you decide to change it later. Transformation categories can be reassigned to existing transformation operations. Now that we understand the overall structure, let's dive into what you can do on the Conversion Manager page to ensure your campaigns are optimized to achieve your desired spend goals. Find out with free live reviews >> Set up primary and secondary conversions The first detail I want to look at is taking each conversion action and determining if that conversion action actually counts in the conversion column.

This may seem a little confusing, but remember, there is also a column for all transformations. This is where primary and secondary conversion activities come into play. In the screenshot below, in japan phone number list the Submit Lead Form category are all core conversions. This means their conversions will be tracked in the "Conversions" column. In the "Key Action Optimization" column, I click on the first conversion action and then click "Edit Settings." Changing the settings under "Primary Conversion Tracking" I could then enable the "Optimistic Discounting" action and set that conversion action as a secondary action. The blue box on this page explains why this is important. This means that any actions marked as additional conversion actions will not affect your bid strategy to increase conversions.

You want data to be counted in the "Conversions" field and you want to optimize automated bidding. This should be your lead form submissions, phone calls, content downloads, etc. Too many accounts I review have regular landing page or time on site goals as primary conversions when they should be secondary goals in relation to other goals. If that's the only thing you need to do, that's fine. But if you have any other goals besides pageviews, I highly recommend making sure you only list your primary goal as your primary action. Here are some more conversion tracking mistakes to avoid! . Organize conversions by category.