Changing internal connections If you have web content

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This can be a slower and more tedious way of doing things – manual solutions usually are – but it has the virtue of being very simple and easy to implement. The Change: that links to other content on your website, then the links themselves may be things you can improve. For search engines like Google , links establish importance, so if you include a link to another piece of content or webpage, a search engine may rank the content that receives the link higher.


Try adding or changing internal links on your website so cyprus phone data that less important content links to content you want to highlight and prioritize. By doing this you will send a signal to the search engine results page ( SERP ) capable of indicating that the linked content is the one that should be prioritized. Change anchors and URLs of incoming links This will be one of the most difficult forms of cannibalization to deal with , but it can be very important.


After doing research on your website, you may find that one of the reasons less important content still ranks higher than your newer (and more relevant) one is that other websites send links to it. If you have the means and time you can use backlink tracking software and then contact webmasters to ask them to change or delete the links. In the ideal situation, they will swap the old links you don't want with the new ones you're trying to favor, and you can actually boost your rankings as a result .