The figure shows the life cycle of news

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Once the entry point is found, it is necessary to naturally fit the brand into the already started “conversation” and bring unique additional value to it. To do this, you need to find topics that connect the brand with the news item.

The content must be well thought out and consistent taiwan telegram with the company's image, while reflecting the essence of the news itself.



How to choose news
Trend analysis tools and social media monitoring help identify the most relevant topics. Smart choice of news or event is crucial for successful newsjacking. First of all, the news item should have some connection to your field of activity.

The key is to find an angle that resonates with both your company and the news. Not every “hot” news story needs to integrate your brand.

An important principle when choosing a news story is to maintain respect for the audience, especially when it comes to sensitive topics. Understanding the context of the news is necessary to avoid mistakes that can damage your reputation. A quick response is crucial, but it should not come at the expense of ethics and brand values.

When choosing news, it is important to adhere to the following principles:

Avoid taking advantage of tragedy or conflict, as this can backfire.
Be genuine and don't force a connection between the news and your brand unless it feels natural.


How to use the news
You need to work with news very carefully, because along with high potential there are also high risks. To use news effectively, you should consider the following rules:

the content must be both relevant and interesting;
Subtle creativity and elegant presentation are important;
the news and your creative should be viral and engage the audience;
the content must be consistent with the brand's values ​​and image, while reflecting the essence of the news;
It is important to maintain the brand's tone of voice;
The use of humor and triggers for positive audience reactions is encouraged.
It's important for a brand to remain authentic by creating content that evokes emotional responses, whether that's inspiration, humor, or surprise.