In short, the benefits that an editorial planning – with differentiated contents – could offer to your business in terms of sales and corporate image are not considered. Furthermore, this is the right time to intensify your marketing strategy , considering – also and above all – newsletters. According to the new report on email marketing in Italy by GetResponse, today the average opening rate of an email is 31.86% , a substantial increase compared to 2021.
This means that email marketing is in excellent bolivia number data health. In fact, this is the right time to roll up your sleeves and come up with new ideas to grow your business. Let's see how, starting with the birthday celebrations. 1. A greeting message It's always nice to receive birthday greetings. Even just one email with a personalized message , written in a warm tone of voice and with attractive graphics , is enough to cheer up your subscribers and bring them closer to your brand.
Of course, if you just send a greeting, without any kind of personalization or benefit, the email becomes little more than a spam communication , which will soon be trashed. The user expects something… And this brings us to the next point. 2. A discount code Sending a discount code on a birthday may seem trivial, but people often expect just that . If you sell online, you can also choose to give away shipping costs, without requiring a minimum order: the user will be more encouraged to take advantage of the offer.