How to do SMS Marketing right: tips and tools for 2024

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Consumers are becoming increasingly comfortable interacting with companies through their mobile devices. Now is the time to get involved in the SMS marketing process.

What is SMS Marketing?
SMS marketing is the practice of sending marketing messages via text messages.

It is a form of network marketing where contacts are ig database required to subscribe. This distinguishes it from social marketing, where a marketer posts publicly accessible content that people can choose to like or subscribe to.

Common examples of short message service (SMS) marketing include:

personalized promotions
offers or discounts
remarketing surveys


How does SMS marketing work?
SMS marketing is where brands interact with and reach potential customers via text messages. In fact, two-thirds (66%) of all consumers worldwide say they use SMS messages to interact with companies.

3 Types of SMS Marketing Campaigns

1. Advertising SMS marketing

The brand offers discounts, promotions, or other incentives to entice consumers to sign up for their SMS marketing. To really engage the consumer, the offer needs to be compelling. SMS is a direct route to consumers’ phones, so they won’t give out their phone number without a good incentive. However, once consumers opt in to targeted SMS, they tend to respond to the offers fairly quickly: 82% find reading a brand’s SMS valuable.

2. Updates and transaction confirmations

SMS is an effective way to share information in real time. Receipts, delivery updates, appointment reminders, and other transaction details are all good options.

3. Customer service and satisfaction

SMS messages are also an effective channel for conducting customer satisfaction surveys. For example, Shaw Mobile makes it easy for customers to respond to inquiries when all they have to do is text a single number.

More than half (52.3%) of marketers who use text message marketing say it is their most effective customer service or technical support channel. It is an effective way for consumers to get help in real time. O

Benefits of SMS Marketing
Reaching a wide audience
Almost everyone has a cell phone. This gives SMS messages a wider potential reach than any social platform. For marketers, this means that messages with images, GIFs, and link previews will be of interest to more consumers.

Increased engagement
More than sixty percent (60.5%) of marketers using text message marketing say they see higher levels of customer engagement than other channels. And more than half (53.5%) say they see higher open and click-through rates than other channels. When open and click-through rates are low, SMS marketing can be a more effective way to engage with customers.

Increase in sales
More engagement and clicks mean more sales. SMS is a natural shopping environment because it allows shoppers to ask questions and receive shopping recommendations in real time. Using an AI-powered chatbot can automate sales recommendations and direct shoppers to products they are most likely to buy.

Attracting existing customers
Whether it's someone who left an item in their shopping cart or someone who used to be a regular customer but hasn't purchased in a while, SMS messages are an effective way to reconnect with existing customers.

It is better to support other sales and marketing channels (online and offline).

SMS marketing works best as part of an overall multi-channel sales and marketing strategy. This means teams must work together to understand each other's needs and determine how text messaging can support other sales and marketing efforts within the organization.