The third declared problem is that of delivered products

[israt9623525]

Let's leave aside the 67% who declare not to encounter any problems: this is not very truthful and influenced by a certain spontaneous error (also called psychological bias ), which tends to make people answer in a way that is "desired" by the interviewer.


It is likely that this very high value of those who declare no problems is actually due to this psychological factor and should therefore not be taken as absolute. So, the problems: 17% of Europeans complain about inefficiency in terms of website speed .


Another 13%, technical problems or chinese overseas australia phone number list unexpected bugs in the purchasing process. which are delivered with unexpected damage. In order, five other problems frequently highlighted by the interviewees: difficulty in finding guarantees and information, final costs higher than expected (shipping), lack of customer care , impossible delivery in the reference country and fear of fraud.

From the Eurostat statistics presented in this article, you can draw a lot of knowledge for your business. First of all, online purchasing trends are an important and reassuring data for e-commerce and online presence in general.