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Meta and TikTok Launch Initiatives To Help Small Businesses Sell More During The End Of The Year
Rasna Jacob
Rasna Jacob

Nov 21, 22 | 4 min read
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Updated: November 21, 2022
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From insights into consumer behavior in the same period of previous years, to credits for ads, Meta and TikTok created a series of actions together with content creators to encourage and help small entrepreneurs to create digital content that drives increased sales.

sales for the quarter, which despite being high, does not follow the Thailand whatsapp Material market recovery that has been happening at a slow pace.

According to Meta’s most recent survey of the Global Status of Small Businesses, 25% of SMBs aim to sell more than half of their annual revenue between October 1st and December 31st alone.

On the other hand, this survey shows that for 30% of small and medium-sized companies, the lack of demand has been the biggest challenge, followed by a lack of cash flow that affects another 25%, which makes this quarter decisive in terms of guaranteeing survival from many companies.


A recipe for success?
With the recent mass layoffs announced by Meta this quarter and revenues falling due to excessive spending and no return from Metaverse, believe me, they know they need to reheat the market, dribble the competition and accelerate their recovery.

Therefore, after extensive research into consumer behavior on their social networks during this year-end period, Meta generated a series of insights to help small and medium-sized companies create content, in addition to offering tools and guidelines to ensure sales success.