Marcel van der Heijden delivers on his promise to get to know Facebook marketing in an hour in his easy-to-read booklet 'Facebook marketing in 60 minutes', which was published by Haystack on 15 April. I read this booklet, from the series ' Online trends and tools in 60 minutes ', last week during a train journey. My conclusion? Get started!
Marketing with Facebook is not something I am naturally interested in. For me personally, I see Facebook primarily as a way to promote more in-depth content via snackable content. Since I was recently asked to advise on using Facebook ads, and I wanted to learn more about it, I thought it would be very interesting to read this book.
Social advertising
To start with, I learn that there is a fundamental difference between advertising on bangladesh mobile phone number list Google with Adwords and advertising on Facebook. With Adwords (a form of search advertising), you show your advertisement to someone who is actively searching for your product or service. With Facebook, the advertisement appears in the news overview of users who meet a certain profile (social advertising). Search and social advertising can reinforce each other when the advertiser uses them side by side in the right way.
Thanks to 'Facebook Marketing in 60 Minutes' I know that there are currently seven subtypes of advertising on Facebook, each with a different purpose, and which are further explained in the booklet: