Information retention
Here we enter the world of psychology. Without going into too much detail, we will simply say that video viewers remember the information they receive better than those who read the same message through text . In this article from the Huffington Post , they talk about a 90% retention rate for video format, versus a 10% rate through traditional reading! However, this is not a good reason to stop reading… let's not look for excuses!
In the digital world, responsive design is essential. It is useless to explain list of angola consumer email how quality content can turn into a nightmare (from the point of view of user experience and conversions) if the device or browser chosen does not support a certain format properly. This risk is completely eliminated if you focus on the video format, which has been digested by any platform, of any type and size for years now . It may seem small and perhaps obvious: but your video, thanks to the absence of incompatibilities, will always be exactly the same and so will its effectiveness.
A growing market
Strategically, it is also important to understand not only the current state of marketing, but also the future, at least the near future. The video format is not just a passing trend . They seem to have arrived and never left: in fact, they are growing exponentially in all sectors , even in those traditionally less innovative (let's mention one: insurance ). Of course, possible evolutions of the standard video format are already among us. Let's think about VR and AR. But are we sure that they are mature technologies ?
A video format… intelligent
Beyond all the marketing considerations, it is clear that the video format is, by its nature, easy to access, enjoyable, exciting, informative but at the same time engaging . It is no coincidence that the vast majority of “viral” contents are videos, precisely because of their accessibility and familiarity.
Are we forgetting something? Oh, right, we promised you a second ace up the sleeve , which goes hand in hand with videos. It's a sort of icing on the cake, which brings the effectiveness of videos to the next level . We're talking about customization , we're talking about the latest frontier of the video format in the marketing of every company that wants to build an image in step with the times and the needs of its customers.