To provide truly relevant brand insights

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If they’re researching the brand, follow-up questions are relevant and useful to them. They’re in research mode, which means there are a lot of potential follow-up questions: about the brand and its products… but also questions about its experience and (ominously) its competition.


At first glance, this seems simple. However, Google has to overcome an additional hurdle… it has to make sure it has a good understanding of what the brand is and what it does.


That means understanding the brand student phone number list and its offerings as an entity (in the Knowledge Graph – read more here ). And this is something Google has struggled with. This explains the low numbers we see here in early 2019.


But what explains the phenomenal growth (71% on desktop and 39% on mobile) that far exceeds the growth of any other intent? To me, this clearly indicates that Google has made a giant leap in its Knowledge Graph in 2019.


Searchenginejournal.com/knowledge-graph-algorithm-update-budapest/336227/ )). It is now confident that it has correctly understood more brands and their offerings… and is therefore much more willing to suggest related questions about that brand and its offerings when a user searches for the brand name.