How to build a contact base for messaging

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To send messages via messengers in accordance with the law, it is necessary to form contact lists, excluding existing databases of phone numbers or e-mail addresses, except in the case of Viber. This requires the creation of new databases for mailings.

Here are some methods that will help you effectively gain new contacts:

Place messenger subscription buttons on your website.
Actively advertise your presence on social media.
Include in your contact database those who have already interacted with your organization through social networks.
Use social media retargeting to offer burma b2b leads subscriptions to your messenger channels.
How to Make an Effective Mailing in Messengers. Step-by-Step Instructions
To organize an effective mailing in messengers, you can follow step-by-step instructions that will help you achieve high audience engagement and improve communication.

Defining the target audience. First of all, you need to clearly understand who the recipients of your messages are. Analysis of interests, demographics and behavioral characteristics will help create tailored content.
Selecting a platform for mailing. You need to choose a messenger that is most popular among the target audience. This could be WhatsApp, Telegram, Viber or other similar ones.
Building a contact base. Contact collection must be done in accordance with GDPR or other data protection regulations. The best way is to offer a subscription via social media or a website.
Content development : Messages should be concise, clear, and contain valuable information for the audience. It is important to include visual elements such as images or videos to enhance the experience.
Personalize messages. Using a name and other personal data in messages increases audience loyalty and engagement. It is also worth adapting the content to the interests and needs of each group of subscribers.
Schedule and automate your mailings . Use tools to automate your messages. This will allow you to schedule mailings for optimal times and reduce the time spent managing campaigns.
Testing and analyzing results . Before launching the main mailing, it is worth testing on a small group of the audience. After the mailing has started, it is important to analyze responses, open rates, and other metrics to optimize future messages.
Compliance with legal requirements. It is important to ensure that the mailing complies with all legal requirements in the field of data protection and communications.