Your product may be a drink or a household appliance, or a product or service may be given a specific application based on how and where it is used. For example, many beers are designed for the beach and others are suited to the cold; but they can be positioned by the location where they are located, such as Cerveza Victoria, which presents itself as the drink that “ignites the values of Mexico to feel the pride of being Mexican.”
To carry out this strategy, it is necessary for the brand to be associated with attributes such as exclusivity and luxury. Companies that carry out this type of positioning base their positioning on the quality of the product and its price. It is used above all in jewelry, perfume and elegant fashion brands such as Chanel, Dolce & Gabanna and others.
Lifestyle
The brand tries to present the product as an alternative for bahamas business email database people who live a certain way. This technique can be seen applied in the automotive sector and in some fashion styles, for example urban or sporty.
Social positioning of the company
Over the last few years, we have seen that users are concerned and have a great preference for consuming products or services that are kind to the environment. Without a doubt, a distinctive feature of many companies is their social commitment or respect for the environment and they base their positioning on aspects such as being eco-friendly or contributing to a healthy lifestyle to promote their products.