Many people are used to visiting e-commerce sites and placing products in their baskets without going through the checkout process.
Therefore, observing cart abandonment rates is important to track the purchasing behavior of visitors and customers on your online sales pages.
Tracking abandonment rates can provide more specific insights into why online customer conversions are not occurring during the purchase process.
Even though it is an important metric for your store, chile phone number resource it should be studied alongside other e-commerce KPIs, especially if your sign factory is tied to another company, such as an equipment supplier.
If your cart abandonment rate is too high, it could be due to a few issues, such as:
confusing and long checkouts ;
few payment options;
very expensive shipping;
lack of marketing strategies to reduce abandonment;
missing security seal display.
Although the proportion is not low, it is always essential to test to reduce it gradually, such as small changes in the layout and simplification of the checkout and diversification of payment methods.
Bounce rate
The bounce rate, also known as the bounce rate , determines the percentage of visitors who visit and leave your page without taking any specific action.
In other words, entering the website and leaving without interacting or taking any action to purchase an e-commerce site, whether it be for women's accessories, kitchen utensils or even an e-commerce site for a custom-made thermal pool cover .
Monitoring your website's bounce rate is important for defining better engagement strategies with your visitors on your online pages.
These tactics can be applied through a more granular call to action , which should improve the page's quality score and engagement.
Using SEO techniques, keywords and tags can also generate greater traffic and visitor engagement on e-commerce websites.
The e-commerce KPIs that define a website's bounce rate allow the defined strategy to be decisive in ensuring that users have a satisfactory experience visiting and interacting on their shopping pages.