Frequency This is the average number of times an ad is shown to a single user. For example, if your campaign has 10,000 impressions and was shown to 5,000 unique users, then the frequency is 2. Clicks This is the number of times people click on your ad. It could lead to your website, Facebook page, or app. your audience. But relying on this metric alone is not entirely accurate. What matters is the target actions, not just clicks. CTR (Click-through rate) This is the ratio between the number of clicks on your ad and the number of impressions.
For example, if your advertising campaign has 1000 impressions and 50 clicks, then the CTR is 5%. The higher this figure, the better. It depends on many factors, such as competition in the niche, the selected target ghana phone number list audience, the type of ad, and so on. In highly competitive niches, 2% is considered quite good CTR. In medium-competitive niches - 3-4%. In niches with low competition - 5%. Therefore, if the audit of an advertising campaign on Facebook shows a CTR of 3-5% - this is normal. But if it is less - it is bad! CPM (Cost per thousand impressions) This is the cost of 1,000 impressions of your ad.
For example, if an ad campaign has a CPM of $10, you will pay $10 for every thousand impressions. On average, this figure for Facebook ads can range from a few tens of cents to several dollars. However, to consider a specific CPM as good or bad, you need to consider the conditions and goals of your campaign. CPC (Cost per click) This is the cost of each click on your ad. For example, if your ad campaign has a CPC of $1, then you pay $1 for each click. The optimal value for this indicator will depend on your goals and budget.
A high number of clicks at least indicates that your ad is engaging
-
- Posts: 486
- Joined: Sat Dec 21, 2024 4:06 am