Moving away from standard keywords

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In 2025, SEO strategy will focus on the pain points of your target audience, not just keywords. Instead of focusing on popular queries, you need to create content that answers real questions from people.

Keywords don’t always accurately reflect these intentions. Often, high-volume queries can have a blurred context or be occupied by sites with UGC content (e.g. TikTok, Twitter) or lists and reviews, which Google typically ranks higher.

Consumer behavior is also changing : instead of short queries, people canada business email list are more likely to use longer phrases or full questions. And content needs to anticipate the intent behind the query, not just a set of words, to offer a clear answer that will be valuable to the user.

7. Obtaining data from the first party
Strict EU laws regarding GDPR and CCPA are forcing us to rethink the possibilities of tracking user actions on the site. Google has also abandoned third-party cookies, so we need to think about how to collect data on consumer activity, intentions and behavior directly on the first party side.

Amazon has developed its own customer journey analysis tool to avoid GDPR fines, and small businesses can develop data collection strategies through email subscriptions, surveys, or special access to restricted content.