The affluent set the trend. purchasing technologically innovative products and were therefore early adopters of smartphones and tablets. Nowadays, these devices are indispensable to them. Digital is the new black . That is why media increasingly focus on publishing strategic content focused on these smart devices.
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Source: EMS Europe 2013 (conducted January – December 2012), target group: top 13% 21 – 74 years.
Deep dive research
In recent months, a separate in-depth study was conducted among 1,074 affluent respondents ukraine mobile phone number list in Germany, France, Italy and the United Kingdom. This 'deep dive' looked at how device usage has fragmented the media landscape and how content from international media brands is consumed throughout the day. The main findings are: