By Alberto Gonzalez
Marketing4eCommerce Editor
TOIt is difficult to reach and attract customers these days, as they are increasingly affected by all kinds of brands and products. That is why it is very surprising that, after all the effort dedicated, we manage to convince the consumer to dedicate a little of their valuable time to us, many brands neglect these new contacts and do not build a profitable and long-lasting relationship with them.
The Splio team is increasingly clear that your most powerful lever for growth is your customer . From the first interaction, to achieving repeat purchases and loyalty, you have to activate the database using marketing automation, carrying out personalized and automated communication. To help us in this process, they have prepared an interactive guide that illustrates the stages of the customer journey process.
How to build a lasting relationship with your clients
Live the experience of Emma and Laura
It's easier than it seems, as you can see in this practical bosnia and herzegovina business email database example of Laura, CRM Manager at PopHat, and Emma, an ultra-connected consumer , who is activated, loyalized and retained as soon as she enters the database. With this example, from Slio, you can simultaneously experience their journey from the first interaction with the launch of the new summer collection of the PopSummer campaign.
In this example you can see how to make a new contact take that pre-established route through the different stages of the customer journey:
Acquisition : The prospect becomes a contact.
Activation : the contact becomes a customer.
Loyalty : the customer becomes a loyal customer.
Engagement : the loyal customer becomes an ambassador.
Activating, building loyalty and encouraging your database is the key strategy to increase the value of each client until they become ambassadors.