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When we see a post on Instagram by companies or influencers, we must think that behind it there is a great work of content marketing. Every editorial base has a purpose, customers and sales. Table of Contents: What is an editorial plan? Who works on an editorial plan How to create an editorial plan What does content consist of? How to organize an editorial plan The 4-1-1 rule What is an editorial plan? An editorial plan is a document that helps you manage what and how to publish something on social media.


This document is made up of about 20 pages full chinese overseas british phone number list of tables and maps that best explain how to improve and build your own target with ease. By following this document and some SMART (Specific-Measurable-Achievable-Relevant-Time) strategies, you can achieve your desired goals. Who works on an editorial plan An editorial plan to work at its best needs a large group of professionals working behind it. Surely the main figure is the editor-in-chief, the one who takes care of the coordination of the project and who applies the appropriate strategies in every situation. The editor-in-chief is also the one who organizes the publications, the interactions with them and always takes stock of the situation.