Here are some tips that will help you with your planning and complement your actions in search of sales success.
Focus on those who spend the most time on your website
Someone who spends 5 minutes on your website is more likely to be interested in your products or services than someone who only spends a few seconds. You can create a specific list of visitors who spend more time on your website and create campaigns to re-engage them.
Offer discounts to those who have given up on purchasing
Do you know those people who abandon products in their egypt phone number resource shopping cart? They are certainly more likely to complete the purchase , especially if you offer better conditions for this. The ideal here is to offer discount coupons so that these abandonments turn into conversions.
Invest in the right visitors
It is very likely that people who have explored several pages on your website are more interested in making a purchase than those who have only visited your home page. In this case, it may be more interesting to show your ads to those who have visited pages with products rather than to those who have only looked at your institutional information, for example.
We conclude this article with clear definitions of remarketing and retargeting, as well as the application time for each of them, showing that they can work together, even if the objectives are different and, in the end, are connected to the same principle — engaging more customers and achieving sales success .
Since we're talking about conversions, have you heard of the Position Based attribution model? Find out now the exact moment your conversions are happening!
A summary of the main approaches in this article:
Benefits of remarketing
re-engage customers;
change brand perception;
high conversion rate;
increased traffic;
segmentation of the strategy.
Benefits of retargeting
Increased sales;
Stronger brand awareness;
Reduction of acquisition cost.