Discover marketing strategies and techniques that work

[shaownhasane]

Check out the Social Media Marketing Podcast now
1: LinkedIn Ads
New LinkedIn Measurement Suite

LinkedIn has launched new measurement capabilities to help kyrgyzstan email list business-to-business (B2B) marketers overcome challenges related to attribution and privacy concerns. The measurement suite focuses on capturing user actions, analyzing performance, testing improvements, validating and gaining audience insights.

LinkedIn also has a comprehensive ecosystem of certified marketing partners who are proficient in different specialties such as analytics, cross-channel reporting, etc. to provide holistic measurement solutions for individual campaigns and channels.

Our take: The new ad measurement features appear to be quite comprehensive and innovative. By dividing metrics into pillars such as signals, reporting, experimentation, and validation, LinkedIn enables advertisers to capture a combination of on- and off-site data, analyze performance, continuously test and optimize campaigns, and ensure ads are showing in relevant contexts.