Top 10 Email Marketing Strategies for Ecommerce

[hasnasadna]

The number one reason subscribers unsubscribe is that they receive too many emails, in general. At the same time, the total revenue you get from the campaign can exceed the cost of attracting new customers to replace the ones who unsubscribe. Whatever you decide, make sure you find a good balance so that your long-term goals aren’t sacrificed by your short-term plans. How Email Engagement Rates Change With Increased Email Frequency. Data from the Email Marketing Benchmarks report.


Now that you are familiar with these top 10 email marketing malaysia telegram data ecommerce techniques, it’s time to explore how you can track your newsletter revenue. How to Track Revenue from Your Ecommerce Email Marketing Campaigns The easiest way to measure the revenue you are making from email marketing is to add UTM parameters to your messages, set goals in your analytics tool (e.g. Google Analytics), and look at the conversion rates and revenue generated. While this is the simplest way to measure email marketing ROI, it is not the most accurate.


This is because when you set goals you have to assign the goal conversion value yourself. If you just sell different products and they have different URLs, then it's not a big deal. You can set different goals and assign them a specific value. The problem only arises if someone decides to buy multiple items of the same product in one session. This is because Google Analytics would count this as a single goal conversion.