What length texts get more links

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Analysis of 912 million blog posts. Which texts are most effective?
Statistical studies indicate that 70% of consumers are distrustful of companies that publish exclusively advertising materials. Users are interested, first of all, in interesting and useful content. Today, the systematic creation and distribution of such materials refers to a separate area of ​​promotion - content marketing.

It is important to understand that content russia company email list marketing is not just writing an interesting article or, for example, shooting a fascinating video, but a kind of technology aimed at attracting the target audience and its hidden motivation to perform the action we need.



When highlighting the main components of successful content marketing, the emphasis is usually placed on the usefulness of materials, considering it the main criterion for effectiveness. And it is unlikely that anyone will argue with this. However, an important feature of good texts, videos, infographics and other ways of conveying information is also their technical characteristics. If we talk about text, then these include, for example, the length of articles, the format of headings, backlinks to articles, etc.

It is precisely the technical characteristics of effective texts that we want to talk about in this article, based on a large study devoted to the analysis of 912 million articles, which was conducted by the Backlinko team.

From this article, you will learn which materials receive more links and social signals, and also receive recommendations for text length, heading format, and content.


The study found that longer texts get more links. Specifically, articles longer than 3,000 words get 77.2% more backlinks than texts shorter than 1,000 words.



Long articles work better. Search algorithms probably prefer long content because it solves user problems better and contains more useful information. Or perhaps there is useful information among the large volume, and short texts miss the mark in their relevance to queries.

However, the picture is different on social networks. There, the most popular texts are no longer than 2,000 words. However, very short materials are less effective.