Reasons for traffic decline

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The website traffic has dropped. What to do?
Webmasters and website owners always strive to increase the number of visits to their resources. The reasons are obvious: firstly, the more visitors there are to a website, the higher the probability that someone will apply for a service or buy a product; secondly, with the growth of traffic, there is a potential opportunity to place advertising on the website, the price of which directly depends on the number of visitors. In addition, increasing traffic helps improve the site's position and advancement to the TOP-10.



Unfortunately, a problem often arises when andorra company email list previously stable or growing traffic begins to fall or stops growing for no apparent reason. If the negative dynamics become fixed, it is necessary to immediately begin to solve this problem.

New clients often contacted our digital agency ADVIANA because of a drop in traffic on their website. Based on our experience, we will tell you in this article about the most common reasons for this situation and what needs to be done to correct it and prevent it in the future.


Before fixing a problem, it is necessary to identify the reasons for its occurrence. There are currently no fully automated systems that solve this problem. They are identified by search engine optimization specialists , using their experience and various web mastering tools, as well as search analytics services.

Traffic can drop for various reasons, but the more or less obvious and understandable ones include:

Major changes to the site , such as changing the design, structure, moving to another hosting, or changing the content management system (CMS).
Seasonal decline in activity. Many goods and services are popular with consumers only during a certain period of the year.
A decline in interest in a topic that is not seasonal. For example, something similar happened with cryptocurrency.
Hacking or attacking a website . Such actions may not always be noticeable to the average person.
Falling positions in the TOP-10 of Yandex and Google.
In cases where the situation does not fall under one of the above, the essence of the matter usually lies among the internal factors of search engine optimization, of which there are a large number.

Our experience shows that the situation of traffic decline is usually associated with problems that can be divided into three groups: content, links or behavioral factors. Let's look at each of these groups in more detail below.