At the same time, we also developed medium-term flows that could generate leads over time.

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During the first months of the project, we also performed an audit of their website. This analysis led to optimization work on the site, available materials and active campaigns. All this always with the main objective of attracting more qualified and segmented leads in relation to the individual training programs available.

We have therefore optimized all existing assets through a Marketing Automation tool, to streamline the process of all stakeholders involved: from the moment a potential student searches for training to when he enrolls in the chosen course.

Finally, we created new campaigns across multiple channels to increase list of australia consumer email the number of qualified leads. One example of this campaign was the “Women in Data Campaign.” When the IE Data Science Bootcamp was looking for a qualified candidate to offer a scholarship to , we created a campaign to find aspiring female data scientists to apply for the scholarship.

Also in relation to this campaign, since the day of the event in which they would announce the name of the scholarship winner was March 8, International Women's Day, we launched the concept 'The future is feminine', emphasizing that this statement should also apply to Data Science, a field - to date - that is predominantly male.